Remember the first time you bit into a cupcake that was just as adorable as it was delicious? These Reindeer Cupcakes deliver that exact magical moment. They transform ordinary chocolate cupcakes into festive holiday characters that will light up any Christmas gathering. The best part? They’re actually simple to make, despite looking like they required professional decorating skills.
Why This Recipe is Awesome

What makes Reindeer Cupcakes stand out isn’t just their adorable appearance – it’s their versatility and crowd-pleasing nature. These festive treats strike the perfect balance between whimsical decoration and genuine deliciousness underneath.
Unlike many decorated treats that sacrifice taste for appearance, these cupcakes maintain a moist, rich chocolate base that would be delightful even without the decorations. They’re also incredibly customizable – you can use your favorite chocolate cupcake recipe or even a box mix when you’re short on time. The decorating process itself becomes a wonderful activity to share with kids or friends during the holiday season.
There’s something genuinely heartwarming about turning simple ingredients like pretzels and candies into recognizable reindeer faces that bring smiles to everyone who sees them.
Equipment needed: Muffin tin, cupcake liners, mixing bowls, electric mixer, piping bag with round tip, offset spatula

Reindeer Cupcakes
Ingredients
For the Cupcakes
- 1½ cups all-purpose flour
- ¾ cup unsweetened cocoa powder
- 1½ teaspoons baking powder
- ¾ teaspoon baking soda
- ¼ teaspoon salt
- 2 large eggs room temperature
- 1 cup granulated sugar
- ½ cup brown sugar packed
- ½ cup vegetable oil
- 2 teaspoons vanilla extract
- 1 cup buttermilk or 1 cup milk mixed with 1 tablespoon vinegar
For the Frosting
- 1 cup unsalted butter softened
- 3½ cups powdered sugar
- ½ cup unsweetened cocoa powder
- 3-4 tablespoons heavy cream
- 1 teaspoon vanilla extract
- ¼ teaspoon salt
For Decoration
- 24 mini pretzel twists for antlers
- 24 candy eyes
- 12 red M&Ms or red candy-coated chocolates for noses
Instructions
- Prepare your oven and supplies. Preheat your oven to 350°F (175°C) and line a standard muffin tin with 12 cupcake liners.
- Mix the dry ingredients. In a medium bowl, whisk together the flour, cocoa powder, baking powder, baking soda, and salt until well combined and free of lumps.
- Combine the wet ingredients. In a large bowl, beat the eggs, granulated sugar, and brown sugar with an electric mixer until light and fluffy, about 2 minutes. Add the oil and vanilla extract, beating until incorporated.
- Alternate adding dry ingredients and buttermilk. Gradually add the dry ingredients to the wet mixture in three additions, alternating with the buttermilk, beginning and ending with the dry ingredients. Mix just until combined after each addition – don’t overmix!
- Divide and bake the batter. Fill each cupcake liner about 2/3 full with batter. Bake for 18-22 minutes or until a toothpick inserted in the center comes out with just a few moist crumbs.
- Cool completely before decorating. Allow cupcakes to cool in the pan for 5 minutes, then transfer to a wire rack to cool completely.
- Make the chocolate frosting. Beat the softened butter in a large bowl until creamy, about 2 minutes. Gradually add the powdered sugar, cocoa powder, 3 tablespoons of heavy cream, vanilla, and salt. Beat until smooth and fluffy, about 3 minutes, adding more cream if needed for a spreadable consistency.
- Frost each cupcake. Using an offset spatula or piping bag, apply a generous dome of chocolate frosting to each cooled cupcake, creating a smooth surface for decorating.
- Create the reindeer faces. Gently press two pretzel twists into the top of each cupcake for antlers. Position two candy eyes below the antlers, and place a red candy in the center below the eyes for the nose.
- Allow decorations to set. Let the cupcakes sit for about 15 minutes so the decorations can adhere firmly to the frosting before serving or storing.
Notes
- For a quicker version, you can use a boxed chocolate cake mix instead of making cupcakes from scratch.
- The frosting can be made a day ahead and stored in an airtight container in the refrigerator. Bring to room temperature and rewhip before using.
- Placing the pretzels in the frosting while it’s still soft helps them stay in place better.
- If you don’t have red M&Ms, red jelly beans or cinnamon candies also work well for the nose.
- For a more defined look, you can use chocolate frosting in a piping bag to create outlines or additional details on the reindeer faces.
Calories & Nutritional Info
- Calories: Approximately 450 calories per cupcake
- Carbohydrates: 65g
- Fat: 22g
- Protein: 5g
- Sugar: 45g
- Allergen notes: Contains wheat, dairy, and eggs. The decorations may contain additional allergens like soy or nuts depending on the brand.
Common Mistakes to Avoid
- Overmixing the batter: This develops gluten and results in tough cupcakes. Mix just until ingredients are combined.
- Overbaking the cupcakes: This leads to dry results. Remove them when a toothpick comes out with just a few crumbs.
- Decorating warm cupcakes: Wait until cupcakes are completely cool or your frosting will melt and decorations will slide off.
- Pressing decorations too hard: Gently position the pretzels and candies to avoid cracking the frosting surface.
- Adding decorations too late: Place decorations while frosting is still slightly soft so they adhere properly.
Alternatives & Substitutions
- Dairy-free option: Use plant-based milk with vinegar instead of buttermilk, and dairy-free butter in the frosting.
- Gluten-free version: Substitute a 1:1 gluten-free flour blend for the all-purpose flour and use gluten-free pretzels.
- Different flavors: Try vanilla or red velvet cupcakes as the base instead of chocolate.
- Decoration alternatives: Use chocolate-covered pretzel sticks for antlers, chocolate chips for eyes, and a cherry for the nose.
- Healthier option: Reduce sugar by 25% in the cupcake recipe and use dark chocolate for the frosting base.
FAQs
Can I make these Reindeer Cupcakes in advance?
You can make the cupcakes and frosting up to 2 days ahead, but I recommend decorating them no more than 24 hours before serving. Store in an airtight container at room temperature or in the refrigerator if your kitchen is warm.
How do I keep the pretzel antlers from getting soggy?
Add the pretzel antlers as close to serving time as possible. If you need to make them further ahead, consider dipping the pretzels in melted chocolate to create a moisture barrier between the pretzel and the frosting.
Can I freeze these cupcakes?
You can freeze the undecorated cupcakes for up to 3 months, but I don’t recommend freezing them once decorated as the pretzels and candies won’t maintain their texture and appearance when thawed.
How do I transport Reindeer Cupcakes without ruining them?
Use a cupcake carrier with individual wells, or place them in a shallow box with a tight-fitting lid. For extra stability, add a small dab of frosting to the bottom of each cupcake to “glue” it to the container base.
My frosting is too soft and the decorations are sliding off. What should I do?
Refrigerate the frosted cupcakes for about 15-20 minutes before adding decorations. This firms up the frosting and creates a better surface for securing the pretzel antlers and candies.
Final Thoughts
These Reindeer Cupcakes bring together the joy of baking and the magic of holiday creativity in the most delightful way. Beyond their festive appearance, they deliver a truly satisfying chocolate treat that will have everyone reaching for seconds. Don’t worry if they don’t look perfect – each reindeer with its unique character adds to the charm! The real joy comes from the process of creating them and the smiles they bring to those who receive them.






