Prepare the beef: Remove the beef from the refrigerator 1 hour before cooking to bring it to room temperature. Pat it dry thoroughly with paper towels (this is crucial for proper browning).
Preheat your oven to 450°F (230°C) and place the rack in the middle position.
Make the rub: In a small bowl, combine olive oil, garlic, half the rosemary, thyme, 1 tablespoon of orange zest, salt, and pepper until it forms a paste.
Season the meat: Massage the herb paste all over the beef, making sure to cover all surfaces. If using a tied roast, work some of the mixture under the strings.
Prepare the roasting pan: Scatter chopped onions, carrots, and celery on the bottom of your roasting pan to create a natural rack for the beef.
Sear for a beautiful crust: Place the seasoned roast on top of the vegetables and put in the preheated oven for 15 minutes to sear the outside.
Reduce heat and prepare cranberry mixture: Lower the oven temperature to 325°F (165°C). In a bowl, combine cranberries, honey, red wine, orange juice, remaining rosemary, balsamic vinegar, and a pinch of salt.
Add liquids: Pour the beef broth around (not over) the meat, then pour the cranberry mixture over and around the roast.
Roast to perfection: Cook until the internal temperature reaches 135°F (57°C) for medium-rare or 145°F (63°C) for medium, about 1.5 hours for a 4-pound roast. Baste the meat with the pan juices every 30 minutes.
Rest the meat: Transfer the roast to a cutting board, tent loosely with foil, and let rest for 15-20 minutes. The temperature will rise about 5 degrees during resting.
Prepare the sauce: While the meat rests, strain the pan juices into a saucepan, pressing on the solids to extract maximum flavor. Skim off excess fat, bring to a simmer, and reduce slightly until the sauce coats the back of a spoon. For extra richness, whisk in 2 tablespoons of butter just before serving.
Slice and serve: Carve the beef into thin slices against the grain and arrange on a serving platter. Spoon some of the cranberry sauce over the meat and serve the remainder on the side.