Prepare the cream cheese base by beating the softened cream cheese in a medium bowl using an electric mixer until completely smooth and fluffy, about 2 minutes. Make sure there are no lumps remaining, as they’ll affect the final texture.
Add the powdered sugar gradually, beating on low speed after each addition until fully incorporated. This prevents the sugar from flying everywhere and ensures a smooth mixture.
Mix in the vanilla extract and lemon juice, beating just until combined. The lemon juice adds that characteristic tang that makes cheesecake so irresistible.
Fold in the strawberry preserves using a rubber spatula, creating gentle streaks throughout the mixture rather than fully incorporating. This creates beautiful swirls of color and concentrated pockets of flavor.
Gently stir in the diced fresh strawberries and graham cracker crumbs, being careful not to overmix. Leave some texture and visible pieces for visual appeal and flavor bursts.
Transfer the mixture to a serving bowl and sprinkle additional graham cracker crumbs and a few diced strawberries on top for garnish.
Chill for at least 30 minutes before serving to allow the flavors to meld and the dip to firm up slightly. This makes it easier to scoop with dippers.
Arrange your dipping options around the bowl just before serving. Graham crackers, vanilla wafers, strawberry halves, apple slices, and pretzel sticks all work wonderfully.